The hook playbook. Free.
The playbook behind every Singularity AI ad. Each hook has what it is, why it works, when to use it, a three-beat structure and lines you can adapt today. No sign-up, no email.
A hook is the first two to three seconds of a video ad, and it decides whether anyone watches the rest.
Cold
Scroll-stoppers for people who have never heard of you.
- ApologyThe Apology hook opens with an apology, so the viewer's first question is what went wrong.
- Audience CalloutThe Audience Callout hook names exactly who the ad is for, so the right people stop and everyone else scrolls on.
- Bold ClaimThe Bold Claim hook opens on a statement strong enough that the viewer stays to check whether it is true.
- Did You KnowThe Did You Know hook opens a gap in what the viewer knows, then fills it.
- FOMOThe FOMO hook tells the viewer that other people already have something they don't.
- DebunkThe Debunk hook states a common belief, then challenges it.
- StatisticsThe Statistics hook opens with one specific number.
Consideration
Trust-builders for people weighing you up.
- Expert AngleThe Expert Angle hook states who is speaking and why they know, before saying anything else.
- Went ViralThe Went Viral hook leads with the fact that the product already blew up, and uses that popularity as proof.
- Founder IntroThe Founder Intro hook puts the person who made the product on camera, introducing themselves.
- Knowledge DropThe Knowledge Drop hook leads with a genuinely useful insight, so the viewer is rewarded before being asked for anything.
- Study-BasedThe Study-Based hook opens with a study, a trial or a data-backed finding.
Conversion
Closers for people who are nearly ready to buy.
- How I Did ItThe How I Did It hook shows a result first, then promises the method behind it.
- I Wish I KnewThe I Wish I Knew hook shares a lesson in hindsight, so the viewer can skip the mistake.
- Let's CompareThe Let's Compare hook puts two options side by side, so the viewer stays to see which one wins.
- X ReasonsThe X Reasons hook promises a countable list of reasons behind a choice.
Native
Formats that look like the platform, so they do not read as ads.
Want them written for your product?
We pick the hook, write the lines and produce the ad, cut to every platform's spec. You keep every file.