ConsiderationFree to use
The Founder Intro hook
The Founder Intro hook puts the person who made the product on camera, introducing themselves.
A real face and a real reason for building the thing turns a brand into a person, and people trust people faster than they trust logos.
Lines to adapt
- I'm [name], and I started [brand] after [specific frustrating moment].
- I'm the founder of [brand]. Here's why we built it differently.
- I left [job] to fix [problem]. This is what we made.
Fill the brackets with your own product, audience and numbers. Free to use and adapt, no credit needed.
The structure
- 01Say who you are and what you made, in the first person.
- 02The specific problem that made you build it.
- 03What it does now, and one ask.
When to use it
Consideration, new brands with no social proof yet, and any product with a genuine origin story.
How to shoot it
Sit down, natural light, one take. An over-produced founder video looks like a corporate ad.
What to avoid
Reading a script. The format only works if it sounds like you talking.