ConversionFree to use
The X Reasons hook
The X Reasons hook promises a countable list of reasons behind a choice.
A number sets the length up front, so viewers know what they are signing up for and stay to the end of the list.
Lines to adapt
- [Number] reasons I switched to [product].
- Three reasons we do [category] differently. The third one costs us money.
- Why [audience] keep choosing [product], in [number] reasons.
Fill the brackets with your own product, audience and numbers. Free to use and adapt, no credit needed.
The structure
- 01State the number and the choice in the first line.
- 02Count each reason on screen, one idea per beat.
- 03Make the last reason the strongest, then one call to action.
When to use it
Retargeting and conversion, for viewers who need a justification before they commit.
How to shoot it
Tight cuts, one reason per shot, the count visible on screen.
What to avoid
Padding the list. Three strong reasons beat seven weak ones.