ColdFree to use
The FOMO hook
The FOMO hook tells the viewer that other people already have something they don't.
Missing out feels worse than gaining feels good, so "everyone else already has this" stops a thumb faster than "here is a nice thing".
Lines to adapt
- Everyone in [community] is already using this. Here's why.
- [Product] sold out [number] times this month. It's back until [date].
- If you're still [old way of doing it], you're the last one.
Fill the brackets with your own product, audience and numbers. Free to use and adapt, no credit needed.
The structure
- 01Show that others already have it, or that a window is closing.
- 02Make the loss specific: what they miss, and by when.
- 03Give the one action that closes the gap.
When to use it
Launches, limited drops, seasonal windows, and anything that is genuinely time-bound.
How to shoot it
Proof of the crowd: real people, real queues, real comments on screen.
What to avoid
Fake scarcity. A countdown that quietly resets is a policy problem and a trust problem.