NativeFree to use
The This Is hook
The This Is hook introduces one specific, named person, narrated from behind the camera.
A named person is more believable than a general statement, and the viewer watches to see what happens to them.
Lines to adapt
- This is [name]. [Name] has [specific situation].
- This is [name], and [name] just [result].
- This is [name]'s [routine] before [product].
Fill the brackets with your own product, audience and numbers. Free to use and adapt, no credit needed.
The structure
- 01Introduce the person by name and situation.
- 02Show their problem in their own world.
- 03Show what changed, in their words if you can.
When to use it
Testimonial-style ads, customer stories, and any product that is easiest to explain through one user.
How to shoot it
Documentary style: a real person, a real place, natural sound.
What to avoid
Using a real customer without written permission, or inventing one.