ConsiderationFree to use
The Knowledge Drop hook
The Knowledge Drop hook leads with a genuinely useful insight, so the viewer is rewarded before being asked for anything.
Giving value first earns the rest of the watch, and it positions the brand as the one that actually knows the subject.
Lines to adapt
- Here's the one setting most [users] never change.
- The fastest way to [result] is not what you think.
- Save this: [useful tip in under ten words].
Fill the brackets with your own product, audience and numbers. Free to use and adapt, no credit needed.
The structure
- 01Deliver the insight in the first sentence.
- 02Show it applied, briefly.
- 03Point to the product as the easier way to do it.
When to use it
Consideration, and any audience that has already seen too many ads in your category.
How to shoot it
A screen recording, a demonstration or a talking head: whichever shows the tip fastest.
What to avoid
Tips generic enough to come from anyone. The insight is the proof of expertise.