ConsiderationFree to use
The Went Viral hook
The Went Viral hook leads with the fact that the product already blew up, and uses that popularity as proof.
If thousands of people already paid attention, the viewer's own attention feels like a safe bet. The hook borrows trust from the crowd.
Lines to adapt
- This is the [product] that went viral on [platform], and yes, it actually works.
- You've probably seen this all over your feed.
- [Number] people asked where I got this, so here it is.
Fill the brackets with your own product, audience and numbers. Free to use and adapt, no credit needed.
The structure
- 01Open on the viral moment itself: the post, the views, the comments.
- 02Explain what people were reacting to.
- 03Show the product doing that thing, then the call to action.
When to use it
Only after something genuinely went viral, and only while that is recent enough to still be true.
How to shoot it
Screen-record the real post and the real comments. Recreating them always looks fake.
What to avoid
Claiming virality you don't have. Anyone can check.