ConversionFree to use
The How I Did It hook
The How I Did It hook shows a result first, then promises the method behind it.
It combines proof and curiosity. The result proves the thing is possible, and the method left open makes the viewer stay to learn it.
Lines to adapt
- How I [result] in [timeframe] without [usual sacrifice].
- Here is exactly how I got [result], step by step.
- I [result]. This is the one thing I changed.
Fill the brackets with your own product, audience and numbers. Free to use and adapt, no credit needed.
The structure
- 01Show the result first, visually.
- 02Walk through the method in clear steps.
- 03Make the product one of the steps, not the whole story.
When to use it
Conversion and retargeting, for people who already know the problem and want the path.
How to shoot it
The result on screen in the first frame. Raw is fine, as long as the result is legible.
What to avoid
A result that depends on things the viewer cannot do. The method has to be repeatable.