NativeFree to use
The Packing Orders hook
The Packing Orders hook shows real orders being packed and shipped.
It is visible proof of demand that never has to make a claim. It also looks like organic content, which lowers the viewer's resistance to the ad.
Lines to adapt
- Packing [product] orders, because you all went wild this week.
- Come pack [number] orders with me.
- This one's going to [city]. Here's what's inside.
Fill the brackets with your own product, audience and numbers. Free to use and adapt, no credit needed.
The structure
- 01Open mid-action, hands packing an order.
- 02Show the product as it goes into the box, with one detail worth noticing.
- 03End on volume: the stack, the van, the next order.
When to use it
Ecommerce at any stage, and especially small brands whose biggest asset is that they are real.
How to shoot it
A phone on a tripod above the packing table. Real space, real mess.
What to avoid
Staged boxes in an empty studio. The authenticity is the whole point.