ConversionFree to use
The Let's Compare hook
The Let's Compare hook puts two options side by side, so the viewer stays to see which one wins.
A comparison is the easiest decision frame there is. The viewer does not have to imagine the difference, because they watch it happen.
Lines to adapt
- [Option A] vs [Option B]. Same [budget]. Different result.
- I tested [product] against [alternative] for [timeframe].
- Cheap [thing] vs [product]. Watch the [detail].
Fill the brackets with your own product, audience and numbers. Free to use and adapt, no credit needed.
The structure
- 01Set up both options on screen from the first frame.
- 02Change exactly one variable, and say which.
- 03Call the winner and say why.
When to use it
Conversion, when buyers are weighing you against an alternative, an older way of doing it, or doing nothing.
How to shoot it
Split screen with matched lighting on both sides. A comparison earns the polish.
What to avoid
Naming a competitor in a way you cannot substantiate. Compare against a category or an old habit instead.