ConversionFree to use
The I Wish I Knew hook
The I Wish I Knew hook shares a lesson in hindsight, so the viewer can skip the mistake.
Regret is persuasive when it belongs to someone else. The viewer gets the lesson without paying for it, and the product arrives as the thing that fixes the mistake.
Lines to adapt
- I wish I'd known this before I spent [amount] on [thing].
- Things I wish someone told me before [milestone].
- If I could start [activity] again, I'd do this first.
Fill the brackets with your own product, audience and numbers. Free to use and adapt, no credit needed.
The structure
- 01State the thing you wish you had known.
- 02What not knowing it cost you, specifically.
- 03What you do now instead, with the product in it.
When to use it
Retargeting and conversion, for buyers comparing options who are afraid of choosing wrong.
How to shoot it
Conversational and direct to camera. It is advice between two people.
What to avoid
A lesson that is just the product name. The lesson has to stand up on its own.